The UK has recently completed its
National Sizing Survey (SizeUK) of 11,000 subjects using 3D whole
body scanners to automatically extract 130 body measurements from
each subject. This highly accurate size and shape data, together
with each subject's 3D point cloud, is held securely in a UK anthropometrics
web-database, available for online data mining. SizeUK is a collaboration
of the UK Government, 17 major UK retailers, leading academics and
technology companies.
SizeUK is the first national survey of the UK
population since the 1950's and the first time that the shape of
the population has been captured and analysed. As a result of the
survey the SizeUK clothing retailers are in the process or have
already updated and amended their size charts and garment specifications.
In order to ensure that their size charts satisfy the size and shape
of their target customers it is anticipated that many other retailers
will be looking to acquire the data.
It is also anticipated that the data will attract
interest and be of considerable value to sectors outside the clothing
industry e.g. health and medical (particularly with concerns over
the increasing level of obesity), transport - particularly automotive,
construction and furniture.
For further information on the survey, the headline
results and the commercial benefits of acquiring the data please
click here
Any companies or organisations that are interested
in purchasing the data should call Sizemic on (+44) 203 051 2644 or email info@sizemic.eu
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